browser icon
You are using an insecure version of your web browser. Please update your browser!
Using an outdated browser makes your computer unsafe. For a safer, faster, more enjoyable user experience, please update your browser today or try a newer browser.

Stefan Kazakis: Communication systems key to managing a business

Posted by on 16/04/2019

Let’s talk: Having effective communications systems within a business is vitally important. Let’s talk: Having effective communications systems within a business is vitally important.

Let’s talk: Having effective communications systems within a business is vitally important.

Let’s talk: Having effective communications systems within a business is vitally important.

Having effective communications systems within a business is vitally important; it eliminates confusion and fosters a happy and healthy workplace. You and your team need to be able to communicate effectively and efficiently with each other and your clients to ensure that you are delivering the service you promise.

You also need to have effective systems in place that allow you to communicate quickly and easily with your current and future clients. Making all communication relevant and frequent is the key in both instances.

Communication within your team

Consistent reflection, team meeting rhythm based on open and honest communication with a “Who’s doing What by When” outcome is the key. Always ask the following three questions:

1. What’s working?

2. What’s not working?

3. What are we doing about it?

Having staff that understand their roles and are well trained (and yes, team training is always a work in progress) and building a team-culture around tenacity and attitude of “whatever it takes” will ensure that as a business owners you are growing people on your team who are better than you. You are growing them for the long term. They are involved and included and as interested in the success of your business as you are. You can only achieve this by communicating with the team – you are leading and they are following.

Communicating with our clients

How do you stand out from the crowd in a very competitive market? Do you aim to satisfy your customers? Is this the key to your customer service approach? Is this the culture you are creating in your business? If you answered yes to these questions you might think you have your customer communication all sorted – but I’m sorry to tell you that you don’t. Just satisfying your customers is no longer enough. It’s an old-fashioned approach that says you give your customers exactly what they want and no more.

As you shape your business you must aim to serve your clients for the long term. It’s critical that you stay humble and grounded, and that you respect the clients who are giving you the opportunity to serve them. You must aim to develop relationships of mutual benefit by communicating with them, and this starts with providing them with a value proposition and then following through on it. They have chosen your business and their loyalty inclusive of their money based on what you have promised to deliver to them, so meeting these expectations must be the basis of your relationships with your customers.

Understanding what the lifetime value of your customer is will also improve your communication skills. As a reference, if every new customer invests $10,000 and on average they return to do business with you six times, then their lifetime value is $60,000. Now how are you going to communicate with your potential customer? Changes the mindset, doesn’t it?

Once you have made the sale the key is to make them advocates to create customer loyalty. This is when people will not leave you just because something is cheaper or fancier or newer elsewhere – they truly belong to you. You should be building this because it’s cheaper to keep a customer than it is to find a new one. You need to keep your communication relevant and frequent. Getting results for your clients is about doing the right thing and getting beneficial feedback immediately. It’s about meeting – and then exceeding – their expectations. If you do this you will keep them for life – they won’t need to go anywhere else. You own the real estate in their mind for the service you provide.

Creating communication systems that will help you delight your customers and keep them coming back, otherwise known as “retention strategies”, are an important part of growing your business. Not having these systems in place means you have an “I’m going to keep finding new clients every week because I don’t look after my existing clients properly and soon I’m going to go broke” strategy. Think about how powerful word of mouth is. We all tell friends, family and business associates about our experiences with other businesses, good and bad. What will people be saying about your business?  How are you training your current “A” grade customers to be advocates for you and help you to build your benchmark business?

Stefan Kazakis is a business strategist, speaker and author of the book, From Deadwood to Diamonds. See stefankazakis苏州美甲美睫培训学校.

This story Administrator ready to work first appeared on 苏州美甲美睫培训学校.

Comments are closed.